Amanda Kessy and the Still Waters team hosting a briefing at a bush table in the SerengetiA travel advisor FAM group at the Serengeti National Park gate
For qualified travel advisors

Sell the safari you have actually lived

A hosted familiarization trip for travel advisors, led in person by our founder Amanda Kessy in Arusha. Meet our select partner lodges and get every question answered.

We host a small number of advisors in Arusha each year and take them through the trip exactly as a client would travel it. You leave able to sell Tanzania from the front foot, with your own photographs, your own stories and a ground team you have met.

Cost to you
International flights only
In country
Fully hosted by Still Waters
Bring
A group of your clients, same departure
After
One confirmed group booking within 12 months
Amanda and Asnath Kessy with the 2026 Bessie Award
Recognition

2026 Bessie Award winner, Travel Startup of the Year

Awarded to Still Waters Safaris for redefining authentic African travel through female Tanzanian leadership. It is the credibility your clients are looking for when they ask why book a smaller company.

See the winners
A travel advisor FAM group at the Serengeti National Park gate
A recent advisor group, Serengeti
01
Who this is for

A partnership, not a press trip

  • Advisors actively selling luxury or experiential travel
  • Wanting a credible Tanzania and East Africa product to sell
  • Open to an ongoing booking relationship, not a one-off
  • Able to convert at least one paid group booking within twelve months

Not a consumer offer. Travelers, please use our trip planner.

02
Why advisors come to us

Six reasons it is worth the flights

  1. 01

    Hosted by Amanda, in person

    Amanda Kessy runs the trip on the ground in Arusha. You are not handed to a rep. You see how a female-owned Tanzanian operator actually works, a story your clients will ask you about.

  2. 02

    Meet our select partner lodges

    Walk the rooms, meet the managers, and get every operational question answered face to face at the camps and lodges we book. You come home knowing exactly what you are selling.

  3. 03

    Ride with our guides

    Experience the product first-hand with our qualified guides. Every guide is multilingual across English, Swahili, French and Spanish. For women-only groups we field female guides, a genuine option you can offer clients.

  4. 04

    Match trips to real clients

    Learn which parks and camps suit couples, families with young children, and older travelers, drawn from the trips we run every week, not a brochure.

  5. 05

    Meet the Arusha ground team

    Spend time with Anitha Kessy and the operations team who will run your clients' journeys, so you know the people behind every booking.

  6. 06

    Leave with sales material

    Your own photography, video and stories, plus our Her Safari collection framing for your own marketing.

The Serengeti plains
The country your clients will be booking
03
Three formats

Pick the depth that fits your calendar

Bring a group of your clients on the same departure if you want to scout and sell in one trip. Dates for 2027 and 2028 are confirmed on application.

6 days

Field Intro

Tarangire, Ngorongoro, Serengeti

A focused first look at the northern circuit core.

9 daysMost chosen

Full Circuit

Northern circuit, a second Serengeti region, one camp-style night

The one most advisors choose. Deeper inspections, more context.

12 days

Circuit + Coast

Northern circuit and Zanzibar

Adds the island so you can sell the beach extension credibly.

04
What is covered

Fully hosted on the ground

Included
  • Airport to airport hosted program from Kilimanjaro (JRO)
  • All in-country logistics and transfers
  • Game drives and lodge and camp inspections
  • Accommodation throughout the program
  • Hosted meals and activities on the itinerary
  • Arusha ground team support throughout
Not included
  • International airfare
  • Tanzania visa
  • Travel and medical insurance, Global Rescue recommended
  • Personal spending and optional extras
  • Anything not listed in your final confirmation

The in-country program is fully hosted. You cover your international flights, nothing else.

05
Departures

Dates for 2027 and 2028

Dates are held for confirmed applicants. Tell us the format and year you have in mind on the form below and we will send you the current schedule.

06
How it works

Two weeks from request to invitation

01

Submit your request

Use the form below. It takes two minutes.

02

A short qualifying call

We talk through your clients, the fit and the format.

03

Invitation and dates

We confirm your place and the departure.

04

Join the FAM

Hosted on the ground by Amanda in Arusha.

We reply within two business days

A tented suite at one of the partner camps
The kind of camp you will walk through on the trip
07
Track record

We have hosted this before

“The daily schedule struck a perfect balance between adventure and rest for us and the kids. We highly recommend Still Waters Safaris Tanzania for a well organised and family friendly safari.”

Stewart N. · July 2026
A clean-water project run alongside a hosted group journey
Giving Back and Exploring Tanzania

Three advisor FAMs hosted so far, plus named group journeys. The Giving Back and Exploring Tanzania trip paired a full northern circuit safari with a hands-on clean-water project. We can carry a named group leader and a cause, not just a standard departure.

Amanda and Asnath told the founding story on the 85 Percent: A Wanderful Podcast. Listen to the episode.

“She is an extraordinary woman and business owner. Her company is the best for safaris. Every detail of our trip was perfect.”
Susie Farber
“Amanda and her team made our tour excellent and unforgettable. They personalized our adventures to our wishes. Highly recommend these lovely, honest, local people who know best how to show visitors their country.”
Sioux Hayes

Client quotes from recent journeys. Advisor testimonials from past FAMs are being collected.

08
Who you will be working with

The people behind every booking

Amanda Kessy
Amanda KessyManaging Director, Arusha

Hosts the FAM on the ground and is your point of contact before and during the trip.

Asnath Kessy
Asnath KessyManaging Director, Cape Town

Runs the South Africa side and is the trade contact for advisors based in or routing through South Africa.

AK
Anitha KessyOperations, Arusha

Leads the ground team you meet on the FAM and who run your clients' journeys after it.

Questions

Before you apply

Do I need prior Africa sales experience?
No. The trip is built to bring you up to speed from the ground, whether Tanzania is new to you or you have sold it for years.
What is the group size?
Intentionally small and hosted. The point is time with Amanda, the guides and the lodges, not a coach tour.
Are lodge inspections included?
Yes. Site inspections at our select partner properties are a core part of every format, with time to ask the managers your own questions.
Can I choose the length?
Yes, subject to availability. Pick Field Intro, Full Circuit or Circuit and Coast, or ask us to help you choose on the call.
What does it cost?
The in-country program is fully hosted by Still Waters. You cover your international flights and nothing else.
Can I bring a group?
Yes. Many advisors bring a group of their clients on the same departure, so they scout and sell in one trip. Tell us on the form and we will plan around it.
What do you expect after the trip?
We ask that advisors who join convert at least one paid group booking within twelve months of the FAM.
Is this for travelers?
No. This page and this program are for qualified travel advisors only.
Come and see.

Request your invitation

Places are limited and we host small groups. Tell us about your agency and your clients. Amanda and the Arusha team review every request personally and reply within two business days.

The in-country program is fully hosted. You cover your international flights, nothing else. Advisors who join are asked to convert at least one paid group booking within twelve months of the trip.

Affiliations
Tanzania Association of Tour Operators (TATO)Association for the Promotion of Tourism to Africa (APTA)Women in Travel Summit (WITS)World Travel Leaders (WTL)Wanderful (She's Wanderful)

Wildlife sightings cannot be guaranteed. FAM programs travel in remote country and each participant acknowledges the associated terrain and health considerations. Travel and medical insurance is strongly recommended. Still Waters Safaris is not liable for the acts or omissions of third-party suppliers. Places are limited and allocation is at our discretion based on market fit and departure availability.